With over 500 million Instagram users browsing the app daily, this social media platform presents a unique opportunity for you to build a dedicated audience for your brand. However, like any social platform, knowing the dos and don’ts is paramount when looking to grow your following.
This guide will highlight proven ways to increase engagement on your Instagram page, which is crucial when looking to build your following organically.
Bottom of Form Understand Your Audience: Serve Them
Consider your followers as an audience and not as customers or leads. Knowing this distinction allows you to focus on meeting your followers’ needs. The content you create should be relevant to your targeted audience. To achieve this, you need to readjust your content to ensure that it is informative and aims to solve their problem.
For example, if you have an account related to online casino gambling, most of your content should revolve around this niche. Your followers or target audience are people looking for informative content related to betting. Thus, you can create short reels about the best online casinos or an educational post about no deposit bonus casinos. In such a post, you can include details on the types of no deposit bonuses, how to claim the offers, and the T&Cs, such as what review sites are doing to give information to players. By doing this, you will give quality information to your audience, which could turn into followers.
Know the Right Way to Hashtag
Hashtags are another vital feature that can organically boost the growth of your Instagram account. With up to 30 possible hashtags as per the Instagram limit, these are just about all you need to popularize your posts. However, ensure you use only the hashtags related to your profile, content, and niche. Since potential audiences search for specific content using hashtags on Instagram, you have to make sure they are in sync with the content you post.
Take Captions Seriously
Writing attention capturing captions to go with your photos and videos is a great breakthrough when seeking more engagement and following. While photos will hold users’ attention for a few seconds, captivating captions will generate a conversation. This will then increase the engagement of your post.
Additionally, they provide more context to your photos and videos. By using words mentioned in captions as keywords, Instagram algorithms will promote the content to the explore page. Hence making your content discoverable to more users and overall helps you get Instagram followers who relate to your content.
Cross-Promote Instagram Content
Growing an Instagram account from scratch can be pretty challenging. But you can boost your chance of obtaining new followers by introducing your product or service on an already established platform. You can do this by collaborating with other Instagram users with substantial followers. Furthermore, you can also cross-promote your account on other channels such as Twitter, Facebook, blog posts, or newsletters. The top recommendable platforms in 2022 that can help you gain organic leads include TikTok and Pinterest.
Build Reels into Your Content
After the recent Instagram algorithm update, creating reels is the top feature that helps boost your page ranking. While reels are relatively new on Instagram, they are pretty similar to TikTok videos. Moreover, there are numerous resourceful guides on how to use Instagram reels to get more followers. For inspiration, you can find the most trendy but relevant reels to help your content rank among the most-watched videos. Nonetheless, while creating your content, you have to strike a balance between being informative and entertaining to retain authenticity. A good strategy is to copy other accounts that have high engagement. Just tweak it according to your niche.
Conclusion
The discussed strategies have proven effective in building a targeted following on Instagram. Nevertheless, implementing these tips requires consistency to see results. Also, they might not work if your content is not in sync with your target audience. Furthermore, the quality of your post or reels also plays a key role in ranking your content on the explore page. With the constant change in Instagram’s algorithm, it is important to keep tabs on the recent trends and ranking criteria. This will help you channel your focus on the features that will help improve your visibility.
