Videos are here to transform the way we educate. Brilliant and intuitive use of videos in your business can boost its growth phenomenally. Not only that, you get to save hours working on repetitive tasks and still get the work done. Videos ensure that you put your proficient leg forward in the competitive market with your unique edge. You must be aware that incorporating videos into your business strategies could bring you ample benefits. But the question that stands is how? How do you make resourceful use of videos to boost your business growth?
Well, we are here to help you. Start using video in these 6 ways, and you will see a prolific boost in business.
1. Videos to explain your business
Indeed the times of today are focused on bringing ease to our lives. However, since we live in a technological world, many of the businesses conducted today are complex in understanding. You don’t want to bombard your audience with pages of written text explaining what you do and how you do it. A simple video could do that task in minutes and assuringly in a better way.
Statistically proven, videos capture and retain attention longer than written texts. Whether you are making a pitch to a potential investor or capturing a new powerful business, video could be a great icebreaker in acquainting the people with your business. A quirky, precise, and on-point video created intuitively could make an impression more profound than any salesman while introducing your company.
Be extremely creative with your video processes. Start with a clear objective of what you wish to achieve, and then begin the script. Ensure great execution and production, and stay assured that the video that will go forth will accomplish its task.
2. Videos to offer social proof
The Internet World thrives on reviews and testimonials. Are you the best? Then you have to keep proving it repeatedly. And not through some sneaky advertisement popping on users’ screens every hour. But by letting your existing customers prove your point. Take your testimonial game a notch higher by asking for video testimonials. It instantly connects with the viewers and holds a 57% direct chance of conversions.
Get done with written reviews. They don’t serve the purpose of conversion. When people watch normal people like them using your product and getting noticeable results in their life, they tend to get convinced better. No matter how good your product or service is, scripted endorsement content would seem snarly at some point. That is why genuine testimonials hold great potential for you to attract and convert new business. People feel emotionally connected to a video. They could visualise the impact of your product/ service in their life when they see a video testifying you to be the best.
3. Display and demonstrate your product
A video is much better than an image for online products. A video allows the viewers to view your product from different angles, under varying external conditions and lighting. A clear and uninterrupted close view of the product helps the viewers to get an idea of the textures and originality of the product. 76% of users mentioned looking for product videos before making a purchase. It enables them to make prompt decisions.
Further, add an elaborate video demonstrating the features of your product to your websites and social media platforms. Demonstrate to the users how to use your product. Teach them how to assemble it if required. In the case of technical products, show them how to get started and how to install the product. Empower your users with a video manual rather than a mortifying textual manual. Videos tend to educate better and get the task accomplished in minutes.
All it takes is a few minutes to create a video from scratch. With the help of an product video maker, you could get attractive and a well-edited video in minutes if dedicated properly. Connect with influencers to help you enhance the quality of your video content.
4. Recruit Employees
Your business depends on the quality of employees working dedicatedly for you. You need the best manpower to win the race in the market. When it comes to jobs, people tend to get pickier, and for all the right reasons. Jobs affect the mental and social state of well-being.
Are you a cool and promising company to work with? Show that to your potential employees with a video that highlights work-life in your company. Do you think of yourself as a company that could advance careers and offers tremendous growth opportunities to its employees? Show that through a video. Incorporating videos in the recruitment process could go a long way in capturing the unique talent in the market.
5. Training employees
Training and Development sessions through Videos are 10 times more effective than training imparted in person. Video training could be conducted at an individual’s learning pace and stands a higher chance of ensuring that every module is effectively conveyed. Microlearning is amongst the effective learning and development methods increasingly adopted by companies to advance their employees.
You save money, time, and resources while imparting training through videos. All this while ensuring that the quality of training improves compared to traditional methods.
6. Support and Help
Incorporating videos in the support and help part of your business helps you retain the existing customers for a long time. Videos enhance customer satisfaction by touching all the pain points effectively. Customers love it when they don’t have to rely on hour-long telephonic calls to fix problems. With videos, they get solutions to their problems instantly and tend to feel more satisfied with the approach.
Conclusion
Towards the end, videos could be your powerful leverage in attracting new business opportunities. This powerful marketing tool could help you grow your reach, improve conversions, enhance satisfaction and bring down the turnover rate of your business considerably. You need to work on the videos and promote them in the right places to gain the benefits.
